Management and Marketing for Small and Medium-Sized Enterprises
This MBA programme is designed for managers, entrepreneurs, and marketing specialists focused on the SME sector. The programme provides a comprehensive view of the specifics of management and marketing within this dynamic sector, including strategies for growth, digital marketing, and customer relationship management. The goal is to equip participants with the skills and knowledge to effectively manage corporate resources, develop competitive marketing strategies, and support the sustainable growth of their businesses. Graduates will gain valuable tools for successful operation in the market, increase their market value and open new doors to exciting career opportunities.
Form of education: online / face-to-face
Start of lessons by appointment
Language of lessons: Czech / English
Max. length of study: 12 months
Composition of the educational programme:
- Management
- Marketing
- Personal management
- Psychology and sociology
- Negotiation and conflict resolution
- Building corporate culture and company ethics
- Leadership
- GDPR and data protection
- Personal development
- Methodological seminar for the final thesis
Competion of studies: submitting a final thesis and its defence
Degree awarded: MBA (title after name)
